about
contact
artist’s website
Visa
I supported the strategy team by developing briefs and mining insights to bring to the Executive Social creative team who created content for 12 Visa Executives, including the CMO Frank Cooper.
By leveraging my knowledge of platform best practices for LinkedIn and my experience in creative strategy, I supported the creative team’s development of high performing content that supported the success of Visa’s Future of Commerce initiative.
I presented multiple PAC drops (creative brief-meets-real time insights across social media platforms and culture) to the Visa client team, incorporating industry trends I mined as well as relevant cultural insights from social listening across Visa brand channels and competitor’s channels.