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I excel at balancing left & right side priorities to ensure campaigns and social media ads effectively connect with consumers while also communicating top-down brand priorities.
While my skill set centers around copywriting, ghostwriting, and platform creative strategy — I have an expertise in crafting UGC organic content across all social media platforms, and am an adept designer/editor.
My art practice — involving painting, conceptual film-making, and music — informs the way I approach creative problem solving and equips me with a repertoire of influences and visual language from outside of the ad-world that brings a freshness and diversity to my work.